McDonald’s Analysis

ANALYSIS OF DATA

The general objective of this research project was to analyze and chalk out the causes of failure of McDonald’s in Faisalabad city

In this chapter an attempt has been made to discuss, analyze and interpret the relevant data collected during the field research in order to draw the pertinent conclusions and determine the extent to which the present result reflects the image that the causes of Failure of McDonald’s  in Faisalabad city.

4.1 DEMOGRAPHICAL CHARACTERISTICS

The demographic facto like age, level of education, profession, sex and size of organization has a great impact upon the attitude of an individual. So the important information related to demographic characteristics of respondents has collected and discussed in Tables.

4.1.1 Age

Age may be defined as the time of life when a person becomes qualified to assume certain civil and personal rights and responsibilities, usually at 18 or 21 years (Anonymous, 2009a).

Age also play in important role in the perception of any respondents towards any thing. With the passage of time one could become mature and experience and vision about the environment become broader and the experience person is more aware than the inexperience.

Age of Respondents (In Years)	F.D	%
Below 20 Years	10	10%
21-30	25	25%
31-40	45	45%
41-50	18	18%
Above 50 Years	2	2%
Total	100	100%

(Table No. 1)

According to above cited table and figure shows that 45(45%) respondents out of 100(100%) falls between 31 – 40 age slab while the ages of 25(25%) respondents between 21-30 years.

The ages of remaining respondents are as follows:

1. 10(10%) respondents are below 20 years.
2. 18(18%) respondents fall 41-50 years
3. Only 2(2%) respondents are above 50 years old.

4.1.2 Sex                                                        

Sex may be defined as the property of quality by which organisms are classified as female or male on the basis of their reproductive organs and functions (Anonymous, 2009b)

Sex of the respondents also plays an important role for their opinion about any product due to their different thinking about the different kind of products.

Sex of Respondent	F.D	%
Male	75	75%
Female	25	25%
Total	100	100%

(Table No. 2)

 

As per above mentioned table and figure, the majority of respondents 75(75%) out of 100(100%) are male while 25(25%) are female.

4.1.3 Analysis of respondents regarding Class/Category:

Class of Respondent	F.D	%
Student	18	18.00%
Businessman	32	32.00%
Employed	22	22.00%
House wife	10	10.00%
Other	18	18.00%
Total	100	100.00%

(Table No. 3)

As per above Table & Figure, the most of respondents 32(32%) are businessmen while 22(22%) are doing jobs in different organization/sectors.

The class/category of other remaining respondents are cited as:

1. 18% respondents are students
2. 10% respondents are housewife
3. 18% respondents are others

4.1.4 Analysis of respondents regarding Tentative Income level:

Tentative Income Level	F.D	%
Less Than 10,000	5	5%
10,000 -20000	15	15%
20000-30000	35	35%
30000-40000	25	25%
Above 40,000	20	20%
Total	100	100%

(Table No. 4)

 

(Figure No. 4)

The income level of most 35(35%) respondents falls between Rs.20,000 and Rs.30,000 per month while other income level are being mentioned here:

1. Only 5% respondents have their income less than Rs.10,000 per month.
2. 15% respondents save their monthly income between 10,000 up to Rs.20,000 
3. 25% respondents have their income greater than 20,000 but less than Rs.40,000 per month.
4. 20% respondents save their income above Rs.40,000 per month.

4.2 Strength and Weakness of  McDonald’s

4.2.1 Perception of respondents with respect to quality of food:

Sr. No.	Parameter	McDonald’s	KFC	Almaida	Fri chicks	Sam's	Total
1	Quality	3	5	4	2	1	15
	Total	20%	33%	27%	13%	7%	100%

Table No. 5)

 

(Figure No. 5)

Standard	Quality Rate
5	High
4	Fair
3	Average
2	Economical
1	Low

The majority of 33(33%) respondents gave their remarks that the quality of KFC is greater than McDonald’s and other QSRs in Faisalabad city while Almaida got 2^nd position with respect to quality of food. McDonald’s is on 3^rd position.

1. Only 20 respondents out of 100 said that the quality of food is average
2. The majority of respondents (33%) out of 100% said that the quality of food of KFC is high.
3. 27% respondents said that Almaida has fair food.

4. 13% respondents argued that Fri-Chicks has economical food
5. Only 7% respondents said that the quality of Sam’s is low.

4.2.2         Perception of respondents with respect to price of food:

Sr. No.	Parameter	McDonld's	KFC	Almaida	Fri chicks	Sam's	Total
1	Price	5	2	4	4	2	17
	Total	29%	12%	24%	24%	12%	100%

(Table No. 6)

 

(Figure No. 6)

Standard	Rating
5	High
4	Fair
3	Average
2	Economical
1	Low

The majority of respondents say that the prices of McDonald’s are higher than other QSRs in Faisalabad city. According to the price scale, McDonald’s got 5^th Scale

·         The prices of KFC are economical as per perception of 12% respondents.

·         The prices of Almaida are fair because 24% respondents have disclosed their perception.

·         The Fri-Chicks prices are also fair, 24% respondents given their statements

·         The prices of Sam’s are economical, 12% respondents are agreed out of 100%.

4.2.2        Perception of respondents with respect to Ambiance of QSRs:

Sr. No.	Parameter	McDonald's	KFC	Almaida	Fri chicks	Sam's	Total
4	Ambiance	3	5	3	2	1	14
	Total	21%	36%	21%	14%	7%	100%

(Table No. 7)

(Figure No. 7)

Standard	Rating
5	High
4	Fair
3	Average
2	Satisfactory
1	Low

 As per above mentioned Table and Figure, the ambiance of McDonald’s is average as per perception of 21% respondents while KFC, Almaida and Sam’s have high, Average, satisfactory and low respectively.

4.2.4 Perception of respondents with respect to  of Cleanliness of QSRs:

Sr. No.	Parameter	McDonald’s	KFC	Almaida	Fri chicks	Sam's	Total
5	Cleanliness	2	5	2	2	1	12
	Total	17%	42%	17%	17%	8%	100%

(Table No. 8)

Standard	Rating
5	High
4	Fair
3	Average
2	Satisfactory
1	Low

(Figure No. 8)

 

As per above mentioned data, the sanitation level at KFC is higher than other QSRs while McDonald’s has satisfactory level not in good position.

The sanitation level of all QSRs are as follows:

1. 17% McDonld’s Satisfactory
2. 42% KFC High
3. 17% Almaida satisfactory
4. 17% Fri chicks satisfactory
5. 8% Sam’s Low level

4.2.5 Perception of respondents with respect to Satisfaction level of QSRs:

Sr. No.	Parameter	McDonald's	KFC	Almaida	Fri chicks	Sam's	Total
6	Satisfaction	1	5	5	2	1	14
	Total	7%	36%	36%	14%	7%	100%

(Table No. 9)

Standard	Rating
5	High
4	Fair
3	Average
2	below average
1	Low

On the basis of above cited table and figure, the majority of respondents 36% out of 100% have given their statements that satisfaction level is very low at McDonald’s while all other KFC, Almaida, Fri-chicks and Sam’s have greater satisfactory level than McDonald’s which are High, High and fair respectively.

Perception of respondents with respect to Service of QSRs:

Sr. No.	Parameter	McDonald’s	KFC	Almaida	Fri chicks	Sam's	Total
3	Service	3	5	4	2	1	15
	Total	20%	33%	27%	13%	7%	100%

(Table No. 10)

Standard	Rating
5	High
4	Fair
3	Average
2	Satisfactory
1	Low

The services level of McDonald’s is being considered as per above mentioned results which have been got from 20% respondents while other KFC, Almaida, Fri-Chicks and Sam’s provide better services than McDonald’s rating got High, Fair, Satisfactory and low respectively.

4.2.7 Perception of respondents with respect to Affordability of QSRs:

Sr. No.	Parameter	McDonald’s	KFC	Almaida	Fri chicks	Sam's	Total
7	Affordability	1	5	3	2	2	13
	Total	8%	38%	23%	15%	15%	100%

(Table No. 11)

 

Standard	Rating
5	High
4	Fair
3	Average
2	Economical
1	Low

On the light of above mentioned data which has been got from various respondents agreed that the affordability of McDonald’s is very low as compare to other QSRs while  KFC, Almaida, Fri-Chicks and Sam’s are high. Every body can afford KFC, Almaida, Frichicks and Sam’s except McDonald’s.  KFC has got high rate from all others QSRs.

4.2.8 Perception of respondents with respect to Children’s Club of QSRs:

Sr. No.	Parameter	McDonald’s	KFC	Almaida	Fri chicks	Sam's	Total
8	Children’s Club	3	3	1	2	1	10
	Total	30%	30%	10%	20%	10%	100%

(Table No. 12)

 

(Figure No. 12)

According to above mentioned data, it has been stated by respondents that children’s club are available but not up to standard, it is considered as average. So McDonald’s and other QSR have got rating from opinion of respondents are as follows:

1.      McDonald’s got 3 rating (which is available but considered as average.)

2.      KFC also got 3 rating (which is available but considered as average)

3.      Almaida has not available recently

4.      Fri-Chicks has  available on request

5.      Sam’s has not such type of facility.

     4.2.9Perception of respondents with respect to Home Delivery of QSRs:

Sr. No.	Parameter	McDonald's	KFC	Almaida	Fri chicks	Sam's	Total
9	Home delivery	2	5	3	2	1	13
	Total	15%	38%	23%	15%	8%	100%

(Table No. 13)

 

Standard	Rating
5	High
4	Fair
3	Average
2	Economical
1	Low

In the light of above mentioned data, KFC is providing best facilities than other QSR especially McDonald’s. 38% respondents out of 100% respondents have given preference to KFC. Quick home delivery is given by KFC while other give slow service for home delivery. QSR wise results are as follow:

1. The home delivery of McDonald’s is considered as average not good not bad.
2. The best home delivery is being provided by KFC.
3.  Almaida, Frichicks and Sam’s are providing services not satisfactory level.

4.2.10 Perception of respondents with respect to Ambiance of QSRs:

Visit Time	F.D	%
Weekly	7	7.0%
Twice in week	5	5.0%
Monthly	28	28.0%
Occasionally	60	60.0%
Total	100	100.0%

(Table No. 14)

 

(Figure No. 14)

According to the above table and figure, 60(60%) respondents out of 100(100%) have been visited McDonalds occasionally not daily, weekly, twice in a week or monthly. It means the majority of the respondents do not like to go McDonalds that why they go there occasionally.

4.2.11 Perception of respondents with respect to way of advertisement of McDonald’s

Medium	F.D	%
TV	10	10.0%
Newspaper	15	15.0%
Pamphlets	50	50.0%
Bill Boards	5	5.0%
SMS alert	5	5.0%
Friends or Relatives	15	15.0%
Total	100.0	100.0%

(Table No. 15)

 

(Figure No. 15)

According to the above cited data, it has been advertised/ informed to 50% respondents via pamphlets which is advertising technique is very elderly or absolute so we can say the flow and process of advertisement is very slow because people don’t have enough time to read pamphlets. They should informed via sms alert. 

4.2.12 Perception of respondents with respect to  placed order for new menu  of McDonald’s.

Order Placed	F.D.	Percentage
Yes	85	85%
No.	15	15%
Total	100	100%

(Table No. 16)

 

(Figure No. 16)

As per table and figure which are cited as above, 85% respondents have placed order for new menu but the new menu was not available in McDonald’s while only 15% respondents were already known that new menu was not available in McDonald’s.

   

 4.2.13 Perception of respondents with respect to taste of food of McDonald’s

Taste of food	F.D	%
Delicious	5	5%
Good	10	10%
Normal	60	60%
Not good	25	25%
Total	100	100%

(Table No. 17)

 

(Figure No. 17)

According to the above mentioned table & Figure, 60% respondents out of 100% tell that the taste of McDonald’s is normal neither delicious nor good. It is being considered as an average like home taste.

Remaining respondent’s opinions are cited as below:

1. 5% marked to delicious
2. 10% marked to good
3. 25% respondents marked that its taste is not good.

4.2.14 Perception of respondents with respect to visit time of McDonald’s

QSRs	Rate	F.D %
KFC	5	29.4%
McDonald’s	2	11.8%
Almaida	3	17.6%
Fri-Chicks	3	17.6%
Sam's	4	23.5%
TOTAL	17	100.0%

(Table No. 18)

High	5
Low	1

(Figure No. 18)

According to the above mentioned results, it has been shown majority of people liked to visit KFC in last six month moreover very few people visited McDonald’s in last six month.

4.2.15 Perception of respondents with respect to Recommendation to other for McDonald’s

QSRs	Rate	F.D %
KFC	5	31%
McDonald's	1	6%
Almaida	4	25%
Fri-Chicks	4	25%
Sam's	2	13%
Total	16	100%

(Table No. 19)

High	5
Low	1

 (Figure No. 19)

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Research Search Engine Optimization (SEO)

Research Article

 On

Search Engine Optimization (SEO)

DIFFINATION OF SEARCH ENGINES

The search engine is programs that are created for specified keywords search and return a list of websites where the keywords were found. Although search engines are a general class of programs, they often used to describe specific systems such as Google, Alta Vista and Excite; the user can find documents on the World Wide Web and Usenet newsgroups.

TYPES OF SEARCH ENGINE

1. Individual Search
2. Meta Search

Individual: These are search engines who have their own database of websites data where they search and show results .

Meta: Meta-seekers do not compile databases. Instead, they look for the databases of multiple sets of individual engines simultaneously.
A meta-search engine items for more than one user each search engine and query their databases of web pages and receive results from all search engines. We could thus save a lot of time by initiating the search at a single point and avoids the need to use and learn several separate search engines. This can be very helpful if we are looking for a wide range of results.

SEARCH ENGINE PERFORM

Search engines get their databases with "spinning" or "spam" (boots) to carry the web space from link to link crawl, identification and browsing through the pages. Pages without links to other pages by spinning missing. Once the spiders get to a site, they are typically index most of the words on the publicly accessible pages on the site. Owners of web pages to search engines for their URLs to "Crawling" and inclusion in their databases. Each time you search, find using a search engine, you get the engine to the index of sites that match your keywords and phrases which in the texts of the documents in a database scan engine.

IMPORTANT NOTE:

It is important to remember that if you have a search engine, you are not searching on the Web as it exists at this moment. Are you actually looking for a part of the web in a fixed index created at an earlier date captured.

SPEED OF SEARCH ENGINE

It is hard to say. Spiders regularly look to the web-page index to change it to return. If changes occur, the index is updated to reflect new information. However, the update process for some time, depending on the frequency of the spinning drive their laps and then how quickly the information they collect to the index is added. Until a page has been both "spidered" AND "indexed, " you will not be able to access new information.

PROS AND CONS OF SEARCH ENGINES

PROS:
Search engines allow public access to a significant portion of the pages on the Web, which itself grows exponentially. Search engines are still the best means to develop the Web-search. Stuck in the middle of this global electronic library of information without either a catalog or other recognizable structure, how can you find what you are looking for?

CONS:

On the negative side will be the biggest number of words by search engines, the probability of returning hundreds of thousands of responses indexed for easy searching. Remember, they re very large documents in which your keyword appears once. Many of these responses are not relevant to your search.

SIMILARITY OF SEARCH ENGINE

Search engines use software for some of its index of key words, phrases, look for game, present their findings with your in a kind of relevance ranking. Although the software may be similar no two search engines are exactly the same in terms of size, speed and content, no two search engines use exactly the same classifications that not all search engines, which has exactly the same search options. Therefore, the search is different on every engine you use. The difference is perhaps not much, but could be significant. Recent estimates put search engine overlap at approximately 60 percent and unique content to about 40 percent.

HOW DO SEARCH ENGINES RANK WEB PAGES

In the rankings of web pages, search engines follow a certain set of rules. These can vary from one engine to another. Your goal, of course, the most important pages are to return to the top of their list. You can find the location and frequency of keywords and phrases in the document from a Web page and sometimes in the META tags. We visit the Title field and analyzes the headers and the text on the top of the document. Some of them assess the popularity by the number of links to sites, the more links, more popular, I, the value of the site.

TIME FOR USE OF SEARCH ENGINERS

Search engines are the best at finding unique keywords, phrases, quotes and information from the text of Web pages embedded. As the index is word for word, search engines is also useful in retrieving tons of documents. If you want a wide range of responses of specific questions, use a search engine.

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